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Bobbi Brown–The Brand Story

written by Adete Roshni March 31, 2019

“Makeup is a way for a woman to look and feel like herself, only prettier and more confident” – BOBBI BROWN

BOBBI BROWN, one of the prestigious beauty empire in the Beauty world is founded by American Professional Makeup Artist Bobbi Brown. Since its presence in the beauty industry, the brand has always aspired to empower women and to embrace their individual beauty.

In 1980 Bobbi Brown moved to New York City with a degree in theatrical makeup from Emerson College, and from there, her journey of becoming a beauty mogul started. The industry noticed her when she did her first ever American Vogue cover photographed by Patrick Demarchelier and featured the Naomi Campbell, after seven years in New York City she got recognized by the people of the beauty industry.

When Bobbi entered the industry there was all loud and extreme makeup trend going on, frustrated with that trend and the need to mix the colors to get what is required as a makeup artist, she created 10 wearable lipsticks. The inspiration was to create lip color that matched natural skin tone in spite of dominating the face.

In 1991, The Bobbi Brown Essentials launched with the debut of ten lipsticks at Bergdorf Goodman where she expected to sell 100 lipsticks in a month and ended up selling all of them on the first day.

In 1992, she launched her revolutionize yellow foundation sticks which changed the perspective of people towards makeup. Loud and Dramatic makeup hides the real beauty of women, her makeup products approached more subtle and natural looking with easy makeup application.

BOBBI BROWN has always inspired women to embrace their natural beauty with the natural look makeup application. Nude colors became the trend and Bobbi was the one who leads the way.

In 1995, Bobbi Brown launched her skincare products which were designed to prepare skin for makeup application. Bobbi Brown caught the attention of the beauty world and sold her empire to Estee Lauder maintaining the same spirit of the brand– to create make-up for women to look prettier and feel more confident”

Over the year since BOBBI BROWN’s existence in the beauty industry, it has marked his name as one of the most trusted makeup brands in the industry. From perfect foundations to skincare products to other beauty products Bobbi Brown design products to enhance one’s natural beauty and help to create an effortless look suitable for any occasion.

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